Business Conferencing 101: Everything You Need To Know

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Organising your very own business conference is no easy feat. There are so many things to consider that it’s worth ensuring you’ve got access to lots of hands who are willing to give you assistance should the need arise. That said; running an event of this nature can be exceptionally rewarding, especially for your own business, as it will provide a lucrative marketing and awareness avenue that most firms never get to take full advantage of. With that in mind, this article has been written in an attempt to fill you in on everything you need to know about successfully navigating your first conference without encountering any major issues.


So, give me your full attention for the next five minutes or so, and I’ll do my best to make your life a little bit easier. Obviously, there will be lots of elements that don’t get mentioned in this short post, but at least you should be able to deal with the basics once you’ve finished reading. Don’t get me wrong, I’m no entrepreneurial genius, but I have organized events like this numerous times, so my advice will be invaluable.


How To Select The Right Venue


It would be very useful if you knew well in advance how many people are likely to attend your event. This will make it much easier to select the perfect venue to hold your conference. The best way to go about this is to send out casual emails asking who would be interested in attending long before the formal invitations are posted. Once you’ve got a ballpark figure, you can start looking at different venues able to accommodate that many people. Exhibition centers and theatres are usually best, but your choice is your own.


How To Find Sponsors


To decrease the amount you have to spend on the conference you’re planning, it’s wise to start looking for companies and individuals who would be interested in sponsoring it during the early stages. In return for their sponsorship, you should offer the companies an information stall or better yet; a speaking slot to allow them to promote their brand. It’s this kind of “you scratch my back and I’ll scratch yours” mentality that makes these events a success.


How To Find Speakers


Now the venue is booked and paid for, it’s time to start looking around and finding suitable speakers who have something relevant to say. Obviously, these people should work within the specific industry you’re cater for and have significant expertise and public speaking skills. You’ll probably do well by advertising your search online. Also, if you want to make the event even more enjoyable for all attendees, booking a celebrity speaker like Jimmy Carr or even Bear Grylls to host the event could go down very well.


Hopefully now you’ll be a little closer to achieving your goal of running a successful conference that people will want to attend over and over again. Actually, apart from the potential to get your brand out there, these events can also reap significant financial rewards when approached in the correct manner.


Good luck with everything, I’m certain people will be talking about your event for years to come.


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