Your e-commerce success is largely dependent on the quality of your website, which will play host to your online storefront. Whether you rely entirely on your online store to market your products or services, or you have physical locations and your website is just an extension of those, it’s important that you build your site professionally and accurately from the ground up. Begin by figuring out if this is a task you can handle yourself, or if you should outsource your project to a web designer, or even to a company like 1ShoppingCart, where you’ll have all aspects of your e-commerce needs attended to.
Display your products. This should go without saying, but you’d be surprised at how many companies neglect to include high quality, large-sized photos of their products for customers to view. Detailed descriptions are great, but when it comes to products, particularly apparel, cosmetics, toys, and electronics, it pays to put forth the extra effort to include great photos.
Update your site regularly.
Keep an accurate count of stock, and be sure to update sales and other promotions on a regular basis so that customers are always seeing — and hopefully taking advantage of — the latest prices.
Stay ahead of the curve.
Always check out your competition, and even your competition’s competition. Whatever they’re doing, try to do it better.
Prepare for the holidays.
Ideally, you should begin working on seasonal and holiday campaigns — complete with holiday-themed advertisements and images — several months beforehand, so that you’re ready several weeks ahead of time.
Be present on social media.
Your customers are on Facebook, and most likely on Twitter, too. Are you there? If not, now’s the time to get those profiles set up.
Treat your customers well. Make your customers’ shopping experience as personalized as possible. If they have an account, greet them by name. Always send receipts via email, and send follow-up emails to inquire about the satisfaction of a shopping experience and with the products themselves.